Enliven: the experts ’choice for exclusive parquet floors
Top quality, creativity and reliability. Parquet flooring supplier Enliven stands for that.
We deliver refined, exclusive and durable parquet floors of top quality. With our many years of experience in woodworking and a creative outlook, we develop timeless collections for the middle and high end of the market.
Artisticity and an eye for detail
The Enliven collection is characterized by quality and creativity. With our artistry and our eye for detail, we put together the colors, designs and treatments of our parquet floors with great attention and care. This means that all products have a luxurious appearance and can be combined well with each other. From Herringbone and Hungarian point to wide and long A quality planks, and from atmospheric rustic to modern and light.
Reliability is of paramount importance to Enliven. That is why we test our products
extensively before they are launched. This way can we guarantee the quality of our refined, exclusive and sustainable parquet floors. We deliver what we promise,well and on time. This makes us the supplier of exclusive parquet floors: the experts’choice.
The Target Audience is the Professional Interior / Wood Floor Retailer on the upper end of the market. The Store Owner or Interior Decorater wants to provide it's clients with quality products and a well designed interior as a whole. This individual puts its own mark on the interior of his or her customer and wants to deliver quality and creativity.
The Interior Decorator can be a woman or a man, with an aspiration to make the world a little more beautiful through design. He or she feels they can make a difference through their expertise in product knowledgement and creativity and therefore create beautiful mood boards and thus interiors. Their big question in their profession is: “What else can I offer my clients?”
Living in the present time is about being able to be resilient and creative in order to deal with rapid changes and current problems. This individual is therefore looking for a partner, someone he or she can trust, and that provides great products, stable communication and aftercare in case anything goes wrong for their clients.
The Interior Decorator feels like he needs a partner because he or she has already so many tasks at hand, he or she would like to fill the order in and knows that everything will be taken care off. As the Interior Decorator feels responsible for his or her clients, he needs to trust his supplier, since if anything goes wrong the blame will be on him or her and his or her business.
A floor must last for years. That is Enliven’s conviction. Quality is therefore the starting point for all our products. We consciously choose aproduction in China. Through our years of experience in China we know them through and through Chinese culture and the local markets. With the right management, we develop beautiful collections in the Asian country that meet all high European standards and qualitystandards..
Enliven helps their clients with great products, comparable with european standards, but the pricing provides more room for margins and therefore profits. Our collection is on trend, providing various colors and styles for every interior. We try to have most styles in stock, so we can deliver on short notice.
With Jaenmaken, the top supplier in China and Ruud Steenvoorden
in the Netherlands as a top sourcer, Enliven Wood Floors is the living
proof of the China-Dutch connection in wood floors. The best of both
• I have a supplier that gets my needs as a retailer
• I have a partner who I can rely on
• I have a supplier that povides me with great quality products
• I have a supplier that offers the colors and programs I need
• I have a partner with a top China-Europe Connection, offering
me great products for competitive prices
Brand Character Values
Archetypes have been developed by Carl Gustav Jung. They represent a kind of primal role models: patterns and symbols that are present in our subconscious. They come to fruition in our cultures, stories and movies, and in many other area’s. The archetype ‘the hero’ or ‘the explorer’ are two examples. We meet the hero in movies like ‘The Gladiator’ and ‘Braveheart’ for instance.
Some famous brands use these archetypes very well. Harley Davidson excels in the archetype ‘the maverick’ which expresses radical freedom and kicks against the establishment. In this way, the brand manages to differentiate itself from other players in the market. By choosing a specific archetype a brand creates a clear and recognizable feeling, internally and externally.
Tree Full of Scones uses the model of 12 archetypes and chooses three different archetypes to create clarity and depth in the brand’s personality.
The dominant archetype is the main personality in the brand and company, it’s entwined in everything the brand does. The intrinsic archetype gives an extra layer to the personality internally. The intuitive archetype is the last piece of the personality puzzle, it is used occasionally and gives the brand a bit more freedom to grow.
The dominant archetype is the leading archetype and determines the main communication and tone of voice. Next to the explanation of each archetype there’s a description of how the brand implements the archetype into its communication.
此原型是由卡尔·古斯塔夫·荣格（Carl Gustav Jung）创立的。它们代表了一种原始的角色模式：这种模式和符号存在于我们的潜意识中。它们在我们的文化、故事、电影和其他很多领域中都开花结果。原型“英雄”或“探险家”就是两个例子。例如，我们在“角斗士”和“勇敢的心”的电影中遇到的英雄。
• The Everyman
• The Innocent
• The Explorer
• The Caregiver
• The Ruler
• The Magician
• The Rebel
• The Entertainer
Our brand’s dominant
Archtype is that of the
Everyman or Neighbour
Naturally empathetic, unpretentious and resilient. It gives people a sense of belonging it has an everyday functionality, it has low to moderate prices, is produced by a solid company with a down-home organisational culture,it needs to be differentiated in a positive way from more elitist or higher-priced brands, it has the common touch, solid virtues and gives a sense of belonging.
The Dominant Brand Archetype
The Everyman’s purpose in life is to be accepted and belong This also results in The Everyman accepting and embracing others. They like being around people who know and accept them and enjoy good natured humour and laid back charm. Welcoming and inviting, The Everyman is often family focused and generally serves a basic need that is not extravagant or over the top.
to be dependable and trustworthy
community and family are everything
to be down to earth and a straight shooter
to be left out
losing one’s own self in an effort to blend in
BRAND CULTURE BRAND VOICE BRAND EXPERIENCE
to work hard & make people
laid back, unpretentious and
make people feel included
品牌文化 品牌声音 品牌体验
The Customer feels: “I feel included and valued.”
Because the Everyman Archetype can be perceived as somewhat “boring” and “lacking depth, we have deployed two brand archetypes to give our brand more character.
the freedom to explore and discover
to enjoy an exciting and fulfilling life
blaze your own trail
discover the road less travelled
aimless wondering, no commitment
having full control
create a prosperous, successful family or community
power isn’t everything, it’s the only thing
texercise power and influence
Chaos, being overthrown
being authoritarian, unable to delegate
In it’s soul our Brands Personality is an Explorer. He loves freedom, exploring new worlds and discovering new ways. This is the basis of the China-European Connection that is in the core of this brand. The Explorer gives our Everyman a more worldly view and his position in it. The Intuitive Archetype is the Ruler.
Our Everyman is in its own humble way a Ruler. Which gives him more power and strenght. This means that this archetype is supporting the Everyman and the Explorer for the communication of the brand in a subtle way. The Ruler is in control, striving for the best. They want to create an environment of prosperity,security and stability. They are a big believer that rules are meant to be kept and that policy and procedures are necessary to maintain order. Keep in mind this is the intuitive archetype.
Don’t let it take over the communication of the brand.